The rule: small text, big impact
TikTok is visual first, but captions set the tone: playful, confident, curious. You’re not writing an essay — you’re giving people a reason to react.
Hooks you can paste today
- “Be honest: would you wear this?”
- “If you know, you know.”
- “I did a thing…”
- “This took 4 tries — worth it?”
- “Tell me you’re obsessed without telling me you’re obsessed.”
- “POV: you finally nailed the transition.”
- “Unpopular opinion: this color is a neutral.”
- “Tutorial no one asked for — until now.”
- “Rate the glow-up: 1–10 (be nice).”
- “Day 7 of doing this until it works.”
5 best practices for 2025
- **One idea per line.** Keep it breathable.
- **Ask a specific question.** Invites quick replies.
- **Use emojis for tone,** not decoration.
- **Pair with on-screen text** for clarity.
- **CTA matters:** “save for later”, “duet this”, “vote in comments”.
Examples by niche
- **Fashion:** “Micro-haul: 3 pieces, 10 outfits.”
- **Beauty:** “The blend is illegal. Tutorial?”
- **Fitness:** “Leg day diplomacy: we do not negotiate squats.”
- **Food:** “Chef said ‘trust me’. I did. Should you?”
- **Travel:** “Carry-on only. Regrets? None.”
Avoid the cringe
No walls of hashtags. No fake urgency. No mystery links. Keep it clean, confident, and human.
Speed-run workflow
- Draft 5 hooks for one video.
- Drop two in comments later for extra reach.
- Save the best-performing hooks to your tone library.
Final thought
Your video is the star. Your caption is the wink that gets the room talking.